As a business who strives for growth, it’s essential to engage your audience with content that is going to speak to them in a way that leads them closer to your product or service. One of the best ways to do this is through the use of a business blog.
Many freelance service providers have joined the blogging world and there are many who are doing it quite well.
However, there are also those who are not looking closely enough at the prospective clients they want to serve.
All of the content and context of your written word must meet your customer where they are in their buying journey.
- Who are they?
- What are they needing at this exact moment?
- Can you help them with their problem?
- What is that problem?
I’m sure you’ve heard it a million times. You have to meet the needs of your clients in order to gain their trust. Once you do that, you’ll gain a much more loyal fan-base.
For example, if you’re a blog writer for small business owners, focus on the types of problems those businesses have when they come to you.
So, let’s say you have an English tutor who runs their own business. Make sure that the blog content you’re creating for them is specifically targeted to their needs.
It’s most likely that they are looking for more clients, so what type of content would work well for them?
What types of questions do they often hear from prospective and existing clients?
What are the issues that their client faces and how can they solve that issue for them?
If you always focus on your audience when thinking of blog post topics, you’ll experience better results and more engagement from them.
So, in this case …
How about blog posts like:
How to Find a Tutor that’s Right for Your Child?
Mistakes to Avoid When Searching for an English Tutor
Exercises Your Child Do to Master the English Language
These types of article topics speak to the needs of the customer. The articles offer useful information that ensures parents have invested in the right tutor for their child (first and second article). And the last article shows your expertise by offering a helpful article that focuses on the most important practice drills a child in an ESL class must practice in order to master the English language.
By offering your audience helpful tips that’s going to move their business forward and help them to solve any issues they are having within their business, you’re sure to gain a following of loyal clients eager to tell their friends and collegues about you!
The industry stats on blogging don’t lie. Check out these statistics about business blogging:
- 68% of consumers are likely to spend time reading content produced by a company they are interested in. (Source: The CMA)
- Small businesses that blog get 126% more leads than small businesses that do not blog. (Source: Think Creative)
- 61% of US online consumers have made a purchase based on recommendations from a blog. (Source: BlogHer)
If you’re a service business like a consultant, freelance service provider or offer a service that helps small business owners, blogging is one of the best ways to organically grow your traffic. But best of all, you can gain the right traffic with strategically written posts on topics that your ideal client and customer are searching for.
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