As a virtual assistant, it’s important to create a marketing plan for your business. It’s not enough to just take on work, complete the task and move on. If you want to grow, you need to market your business.
Video marketing is on the rise. It’s no wonder!
The amount of engagement you can achieve through the use of moving imagery far outweighs static images. According to Wordstream, social video generates 1200% more shares than text and image content combined!
People love video and that’s why we see a tremendous amount of proof of this.
Check out these video stats:
- 78% of individuals are watching videos online each and every week. Not to mention that 55% of them are viewing online videos every day. (HubSpot)
- By the year 2020, online videos will make up more than 80% of all consumer internet traffic. (Cisco)
- YouTube.com after Google is the second most visited website. (Alexa)
And if you are a virtual assistant looking to gain more visibility in your area of expertise, you need to consider using video marketing to grow your service business.
The best way to begin your video marketing journey is to set up a YouTube channel. It’s free to do and once you get started.
Be sure to have an introduction video that tells your viewers who you are, what your channel will be about and what to expect with the channel. Then follow that video with related videos whether those are entertaining videos, how-to tutorials or simply informative videos.
Regardless of the type of video, you need to establish a format to ensure that you not only knock out your videos in less time it would usually take you, but also to maintain order.
Putting systems in place is one of the best ways to get as many videos out there as possible. And the more videos you have circulating and titled with the right keywords your audience is searching for, the more exposure you’re likely to get for your videos.
If you want to learn how to create these types of videos + get a free promo video you can use to promote your VA business, sign up for this helpful tutorial and gain access to your very own done-for-you virtual assistant promo video!
Now if you need some tips for creating YouTube videos that help to promote your unique product or service, use this formula:
>> State what your product or service is (Elevator Pitch) said in 1-2 sentences.
>> State your target market/audience.
>> Main problem you’re solving.
>> State 3 of your product/service features & its benefit to your market. Focus on the benefits. But if you have to state the feature, keep it short then go into the BENEFIT of that feature.
>> State simply “How your product/service works”.
>> Tone of video ie., friendly, calm, upbeat etc.
>> What is your Call-to-Action for your viewer?
This format is useful in creating explainer videos — commercial-style animated videos that help you promote your product or service.
Video marketing is on the rise and if you haven’t yet come on board, I’m not sure what’s stopping you. Video marketing is proving beneficial for businesses worldwide and it’s only going to get bigger and better!
Join the video revolution now!
Remember, many VA’s fail to use video marketing, so be ahead of the game so that you can make your expertise shine! Don’t forget to grab your free VA promo video along with gaining access to a strategic guide on how to create compelling videos your audience will love.
You can sign up for access here!