Etsy is an excellent driver of sales for creative business owners. The platform is infused with tools and a very user-friendly interface that makes selling on Etsy easy! It’s shop marketing tools and resources like their Ultimate Guide to Marketing make Etsy a true winner for creatives selling their work!
However, if you maximize your usage of these tools along with using other visual marketing aids like Social Media platforms and video sites, you’re sure to get more traction to your Etsy store. After all, social media and Etsy are one in the same. Their strong visual platforms bring life to all creative projects – especially those that you’re focused on selling.
Sharing your work on social sites like Pinterest and Instagram are critical. And if you can create engaging videos showcasing your product on any of these sites like Youtube or Vimeo, you’re on the next level of greatness!
Although beautiful images can help to bring your product to life, a moving video can help to bring it to life in an even more engaging and compelling way. Videos can enhance the features of your offer for more appeal. It can take a static image and bring it to life with movement and emotion – allowing all of the human senses to come alive, while creating an even greater impact and experience for your audience. This ultimately makes your product showcase more appealing to your prospects.
According to Hubspot:
55% of individuals pay very close attention when consuming videos — more than all other types of content.
They’ve also compiled stats which say that…
78% of people watch online videos each and every week, and 55% view online videos every day.
And according to Wirebuzz:
Viewers of video content retain 95% of a message compared to only retaining only 10% with text that’s read.
Video is becoming the staple for all social platforms. The new era of collaborative engagement and brands having closer relationships with their audience are becoming more possible with the use of video. However, each platform has different specifics with the media they showcase on their platforms. That is why knowing which dimensions are suitable for each platform is key when creating your videos.
Since each platform is different, it is important to know which dimensions are suited for each platform. Youtube has their own specifics as does Pinterest and Instagram for their video ads and stories.
These are the current dimensions for these platforms:
Instagram Post 1080px x 1080px
Instagram Story 1080px x 1920px
Pinterest Pin 735px x 1102px
YouTube Thumbnail 1280px x 720px
Be sure to look at each sites correct video dimensions before you upload to ensure you won’t run into any problems.
But one thing we do know for sure! An Etsy product video is one of the best ways to grow your audience and increase your sales numbers. After all, your prospective customers want to see what your product, understand it’s functionality and how it will positively impact their lives. There is no better way to showcase your product or service than through an Etsy product video.
Think about this, your customers are already on the Etsy.com website. And if you can present your offerings visually – not to mention professionally using quality images, that’s one of the best ways to improve your sales and extend the impact of your brand. Online product videos can make all the difference in potential customers and existing customers seeing your newest editions.
Take a look at this video. Do you see how the photos are crisp and professionally done? The colors pop and the video is to the point displaying various custom jewels created by the brand.
So, in order to ensure you get the best results with your Etsy Video, be sure that…
1. Your images are of the highest resoultion possible. Aim for a resolution of 300 dpi.
This basically means that each inch is 300 pixels across. This ensures your image quality
is top notch when viewed by your audience.
2. Ensure you showcase the best features of your products and share its benefits.
3. Build brand awareness by producing a professional quality video that gains the respect of your viewers. Poor quality production just won’t do.
4. Present the value of your product to viewers.
5. Have a compelling call-to-action (CTA) at the end of your video ie., contact us, visit our website, buy etc.
If you can focus on your audience needs while taking into account your business goals, you’re sure to create a winning video your audience will respond well to.
Take a look at this Etsy video that ticks all the boxes. If you plan well, you too can produce a video your audience will love!
If you’d like a professional Etsy product video (like the example above) made for your shop, feel free to get in touch!